This research has been done with the aim of identifying and ranking the factors affecting the digital transformation strategy in Iran's road freight transportation industry, focusing on the Internet of Things and data analytics. After reviewing the literature, semi-stru
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This research has been done with the aim of identifying and ranking the factors affecting the digital transformation strategy in Iran's road freight transportation industry, focusing on the Internet of Things and data analytics. After reviewing the literature, semi-structured interviews were conducted with 20 academic and road freight transportation industry experts in Iran, who were selected using the purposive sampling method and saturation principle. In the quantitative part, the opinions of 170 employees of this industry, who were selected based on Cochran's formula and stratified sampling method, were collected using a researcher-made questionnaire. Delphi technique, literature review and coding were used to analyze the data in the qualitative part. In the quantitative part, inferential statistics and SPSS and smartPLS software were used. Finally, 40 indicators were extracted in the form of 8 factors and ranking of indicators and affecting factors was done using factor analysis. The result of this research shows that the internal factors have the highest rank and software infrastructure, hardware infrastructure, economic, external factors, legal, cultural and penetration factor are in the next ranks respectively. Therefore, it is suggested that organizations consider their human resource empowerment program in line with the use of technology and digital tools.
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